![]() ![]() For instance, some people who want to complete an entry form but don’t want to be emailed will make up email addresses. Potentially, you could hit a trap simply because you haven’t mailed the address in years and never received that bounce.īut there are even more ways you can pick up spam traps. You can also run into recycled spam traps in your lapsed subscribers you don’t mail often. Make sure you’re actively looking after your list, especially for bounces, so that you don’t accidentally continue to email a dead address. Keeping bounced addresses is how you get a dead address trap on your list. After some time, the abandoned address won’t return a hard bounce anymore but is now an active spam trap that marks everyone sending email to it as a misbehaving sender. Turning abandoned email addresses into spam traps is the ISP’s response to irresponsible senders. Responsible senders honor this request and delete bouncing addresses, but some folks ignore this protocol and continue to email these addresses. Whenever someone sends an email to this address, the inbox provider returns a hard bounce, which is a signal to the sender to please remove this email address from the list. When an email is not used anymore, inbox providers will deactivate it after a certain time. Recycled Traps are email addresses that were used by real people in the past, became abandoned, and at some point were converted into a trap by the inbox provider. If you obtained addresses by scraping them from web pages-or bought a list, which often include scraped email addresses-you may have picked up a pristine spam trap. The only people who find and send to those addresses are the people who use bad collection processes, like scraping the web for everything that looks like an email address. Pristine traps are email addresses that are published on public web sites, but hidden so a normal user would never see them. Here, we’ll focus on the traps that are most common: ![]() Laura Atkins, email deliverability expert and owner of Word to the Wise, put together a comprehensive list of spam trap categories. ![]() To understand how a spam trap can end up on your mailing list it is important to know the different kinds of spam traps that are out there. How did a spam trap end up on my mailing list? Get your email scanned by every major spam filter before you send. Once you’ve cleaned your list of spam traps, make sure your email actually reaches your subscribers’ inbox. And senders with a bad reputation may not get their emails delivered to their subscribers’ inboxes. To the anti-spam organizations and inbox providers, this makes you look like a spammer, which could have an impact on your sender reputation. If you’re sending email to spam traps, it’s considered an indicator that you’ve used bad practices to collect email addresses-or at the very least, you didn’t do a good job of keeping your list clean. Depending on the type of trap, having even one spam trap on your mailing list can significantly impact your ability to get your emails into the inboxes of your subscribers. You might already send email to spam traps and not even know about it. Its only purpose is to identify spammers and senders not utilizing proper list hygiene. Spam traps are commonly used by inbox providers and blocklist providers to catch malicious senders, but quite often, legitimate senders with poor data hygiene or acquisition practices end up on the radar as well.Ī spam trap looks like a real email address, but it doesn’t belong to a real person nor is it used for any kind of communication. While many factors affect your deliverability, spam traps are one of the biggest and most misunderstood of them all. Low delivery rates are one of the most critical challenges email marketers face. ![]() You put a lot of work into growing your list, designing a beautiful campaign, and writing a strong subject line, and still, a percentage of your subscribers may not ever see your email. One out of every five emails you send may not ever reach your subscriber’s inbox. Enterprise Plan Boost collaboration and drive results.Litmus Plus Automate testing to ensure quality.Litmus Basic Build error-free, effective emails quickly.All Plans See solutions for companies of all sizes. ![]()
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